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smbGOLF's Review Advocacy Index

Two courses can both show 4.2 stars and have very different reviews.

RAI shows the balance between your five-star reviews and your 1–3-star reviews. Get a free one-page snapshot for your course.

Get my free RAI Snapshot
Sample RAI Snapshot for a golf course showing a Review Advocacy Index of +30.3, 4.12 average stars and a 54.5% five-star share

One simple number

RAI = % of five-star reviews − % of 1–3-star reviews.

Scores run from −100 to +100.

★

Five stars count for you.

These are the golfers telling their friends.

4

Four stars are neutral.

A good visit, and it stays in the total, but it doesn't move the score.

1–3

One to three stars count against you.

These are the visits worth understanding.

Start free. Go deeper when you're ready.

Snapshot or full report.

Free
RAI Snapshot
  • Your Google RAI for the last 12 months
  • Average stars and five-star share
  • Your rating mix: 5-star, 4-star, 1–3-star
  • One page, delivered by email
Pricing on request
Full RAI Report
  • Everything in the snapshot
  • What golfers praise and criticize, by theme (greens, pace of play, staff, value, scenery)
  • Side-by-side comparison with nearby competitors
  • Quarterly trends and year-over-year change
  • A review with Mike and recommended next steps

Honest by design

What RAI is, and what it isn't.

RAI measures the balance of your public Google reviews over a defined window. It isn't a golfer survey, and it doesn't predict revenue on its own. Every snapshot shows its dates and review count. Small samples are flagged, and we never fill in missing data with a guess.

Read the newsletter issue that introduced RAI →

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Get your free RAI Snapshot

Tell us which course. We'll send your one-page snapshot by email.

Your reviews are public. Your RAI should be too, at least to you.

Prepared by smbGOLF, a Digital Hospitality agency.

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