Golf course data · Coursographics™

Firmographics, built for golf.

Coursographics is the largest independent dataset of golf course technology in North America. We track around 400 data points on over 17,000 golf courses — what they run, how they sell tee times, what they charge and who runs them — so golf companies sell to the right courses with the right message.

Used by golf technology companies, investors and associations.

17,000+

North American golf courses

40,000+

Verified golf course contacts

~400

Data points per golf course

20+

Update days every month

What we track

Deeper than any generic data provider.

Generic data companies know a golf course’s address and revenue band. Coursographics knows its tee sheet, booking engine, marketplaces, website provider, management company, rates and cancellation policy — the things that actually decide whether your product is a fit.

Golf course fields

Tee sheetBooking enginePOSMember managementWebsite providerApp builderTee time marketplacesManagement companyOwnershipGoogle Business ProfileWeekday, weekend & senior ratesCancellation policyActivity optionsFacebookGolfer sentiment

Contact fields

NameTitleEmailEmail statusMobile phoneLinkedIn URLPGA ID

Not every field is available for every course or contact.

Segments

Golf isn’t one market.

Public and private are only the start. We segment the way golf actually buys.

⛳

Public golf

Over 13,000 public golf courses, broken into municipal, semi-private, resort and more — with over 21,000 verified contacts.

🏛

Private clubs

Over 4,000 private clubs, segmented into tiers like Platinum and Distinguished — with over 18,000 verified contacts.

🏙

Municipal golf

We track the entity that owns the course, the agency that operates it, and the management company, if there is one.

🎖

Military golf

Hundreds of courses in the United States and Canada owned and operated by every branch of the military — including Space Force.

Our process

Healthy data, or it doesn’t ship.

We use people and technology to collect Coursographics — from the newest AI to good old-fashioned phone calls — and maintain everything in a relational HubSpot database.

Collect

Several ports of entry feed new golf courses and contacts into the dataset.

Enrich

Every contact is enriched across five enrichment platforms.

Verify

Contacts must score as healthy through two separate partners before distribution.

Associate

Every contact is tied to a golf course. If we can’t associate it, we don’t distribute it.

Ways to use Coursographics

In your CRM, in a file, or in a campaign.

$100/mo
HubSpot

HubSpot for golf

Preferred HubSpot pricing, onboarding and golf-specific CRM setup — with sample data.

  • Golf-specific setup
  • Sample Coursographics data
  • Sequences, landing pages and sales workspace
$500/mo
6-month minimum

Data Sync

Golf course and contact data synced into your CRM — real time for most CRMs, once a day at the slowest.

  • 17,000+ golf courses
  • 40,000+ contacts
  • ~400 data points per course
  • CRM prep and expert guidance
  • Daily logs and reports
$3,000/yr
One delivery per year

Flat Files

The combined golf course and contact datasets delivered in Excel or CSV.

  • Everything in the sync dataset
  • Excel or CSV delivery
  • Special pricing for limited datasets

Campaigns, lead scoring and investor diligence

We segment Coursographics by tee sheet, POS, app, region and ownership to build targeted campaigns, score your best-fit prospects, and support investor diligence on the golf technology market.

Ask about custom work

FAQ

Coursographics questions

What is Coursographics?

Coursographics is smbGOLF’s golf-specific version of firmographics. It tracks around 400 data points per golf course — the technology a course uses, how it sells tee times, its rates, policies, Google presence and more — across North America.

How many golf courses and contacts are included?

We track over 17,000 North American golf courses — over 13,000 public and over 4,000 private — and around 40,000 verified contacts associated with those courses.

How often is the data updated?

Continuously. We update the dataset at least 20 days of every month, prioritizing high-change vendors and markets. Data Sync customers receive changes in real time for most CRMs.

Where does the data come from?

First-party research, public sources and verified operator and vendor inputs. We use people and technology — from the newest AI to old-fashioned phone calls — and contacts must pass health checks through two separate partners before they are distributed.

Can I buy a one-time file?

Yes. Flat Files deliver the combined golf course and contact datasets in Excel or CSV for $3,000 per year. Special pricing is available for limited datasets.

Can you run targeted campaigns with Coursographics?

Yes. We segment by tee sheet, POS, app, region, ownership and more, then build outreach with clear value propositions for each segment.

Sell to the golf courses that fit.

Find Mike. We’ll show you what Coursographics says about your market.