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Digital Hospitality, written down.

Field notes, case studies and strategy from smbGOLF on how golf courses get found, chosen, booked and reviewed — plus every issue of the Digital Hospitality in Golf newsletter and our writing on golf technology and revenue management.

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Google search result for Tilden Park Golf Course in Berkeley, CA, showing the Book Online button

Is digital hospitality a priority?

Tilden Park's booking engine is Lightspeed. Google's Book Online button sends golfers to GolfNow.

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Part of a sample smbGOLF RAI Snapshot

Two courses. Both 4.2 stars. Very different reviews.

Same average, different story. Get your free one-page RAI Snapshot.

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GolfNow Payment Service Interruption, September 5, 2026

The $59 fix for the next GolfNow outage

Plus: how AI is now answering questions about your events straight from your website.

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Why a Missing H1 Heading Can Hurt Your Golf Business Online

Why a Missing H1 Heading Can Hurt Your Golf Business Online

Missing H1 headings are a common but overlooked SEO issue on golf course websites. Learn why they matter for search rankings, local search, and AI search visibility.

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The $35,608 reminder hiding inside your website forms

119 checkouts. 21.25% conversion. Almost no chasing required.

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Nobody in the Room Had Booked Their Own Tee Time

Nobody in the Room Had Booked Their Own Tee Time

At the 2026 PGA Buying Summit in Frisco, Texas, I hosted an education session called “Take Control of Your Digital Story in an AI Age.”

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Nobody in the Room Had Booked Their Own Tee Time

Only one hand went up.

One operator's question at the PGA Buying Summit exposed something almost every course gets wrong.

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One Hole Page, Two Jobs — and They’re Not the Same Job

Your hole page is built to sell tee times, not to help golfers mid-round. Here's why an on-course tool needs to be a different page entirely — and what it actually has to do.

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Penderbrook Golf Club 9 and Wine Fridays promotion banner

Learning golfer booking behavior and adjusting

Your booking engine already knows why golfers leave. Does your vendor?

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Booking engine funnel showing drop-off at each step, from session start through purchase

The Difference Between Data and a Data Dictionary

Why golf course booking engine analytics fall short without a data dictionary and click-level event tracking — and what to ask your vendor for.

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Golfer practicing at a driving range alongside Google AI search results featuring EagleSticks Golf Club in Zanesville, Ohio, illustrating how smbGOLF's Hospitality First SEO helped the course appear in AI-assisted search results just 10 days after website improvements.

How a Better Driving Range Page Helped EagleSticks Show Up in Google’s AI-Assisted Results.

We improved EagleSticks Golf Club's driving range page on May 7. By May 17, it appeared in Google's AI-assisted results. Here's exactly what we did and why it worked.

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Golfability webpage for Paupack Hills Golf Club showing live course conditions for golfers

Your next golfer may be searching from an hour away (Edition 3)

Golfers don’t always search by course name. They search by city, lake, trip, and drive time.

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Want to discuss your course?

Find Mike. We’ll look at where golfers are finding friction and where better Digital Hospitality can help.

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