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Digital Hospitality, written down.

Field notes, case studies and strategy from smbGOLF on how golf courses get found, chosen, booked and reviewed — plus every issue of the Digital Hospitality in Golf newsletter and our writing on golf technology and revenue management.

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Junk Fees

In October of 2023 the President and FTC took another step toward exposing or eliminating junk fees for all American business consumers. In golf, this means all in pricing will be required for tee time booking engines.

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What is a dynamic golf course?

What is a dynamic golf course?

What is a dynamic golf course? It's about more than pricing and for those that have arrived, they know it changes everything.

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The Basic Strategies for Golf Courses Using Revenue Management

The Basic Strategies for Golf Courses Using Revenue Management

The golf revenue management bag has four tools you can use regardless of how busy or slow your golf course is.

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Use Revenue Management to Grow Golf Course Net Profits

Use Revenue Management to Grow Golf Course Net Profits

Revenue management for golf courses is more than dynamic pricing, much more. This article reviews the importance tee time experiences, tee time marketplaces, direct reservations and staff management.

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List of Products for the Golf Experience

When you offer more tee time experiences you widen your opportunity for growing revenue. There are possible pitfalls with this strategy. Make sure you’re using tee sheet, point of sale and booking engine technology that supports add-ons for tee times.

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Introduction to Revenue Management in the Golf Course Business

Introduction to Revenue Management in the Golf Course Business

We help golf courses deploy a coordinated revenue management strategy that spans product, price, customers, channels and marketing.

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Dynamic Demand, Dynamic Pricing

Dynamic Demand, Dynamic Pricing

You're not selling tee times. You're selling a desired experience, a refuge from the everyday. The world has changed, and experiences are in high demand. Why shouldn't you benefit from that?

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Want to discuss your course?

Find Mike. We’ll look at where golfers are finding friction and where better Digital Hospitality can help.

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