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Digital Hospitality, written down.

Field notes, case studies and strategy from smbGOLF on how golf courses get found, chosen, booked and reviewed — plus every issue of the Digital Hospitality in Golf newsletter and our writing on golf technology and revenue management.

Your Next Golfer May Be Searching From an Hour Away

Many golfers search by city, lake, trip, or drive time before they know a course by name. Here’s why golf course websites should help out-of-market golfers discover, understand, trust, and book.
Website Visit and Digital Hospitality

Redesigning Scottsdale CC’s TrackMan range page

Taking a public golf storefront from basic to awesome with edge-to-edge design, deep schema, and instant action paths.
On May 17, Google’s AI-assisted result for “best driving range in zanesville” included EagleSticks Golf Club as one of the local practice options.

Google understood this golf course page in 10 days

This is the first edition of the Digital Hospitality in Golf newsletter — and it starts with a 10-day Google visibility win.

How sending a text can change your brand

Stop losing revenue to neglected website alerts. Text to Web automatically updates your notifications via a simple text.

What is Digital Hospitality in Golf?

Digital Hospitality is the belief that a golfer's experience begins long before they arrive. Learn what it means, why it matters, and how golf courses can improve it.

How can a golf course improve digital hospitality for someone visiting its website?

Your website provides endless opportunity to deliver memorable digital hospitality. Your website is a canvas for great storytelling.

How can a golf course improve digital hospitality for someone searching golf courses, using Google?

The way you present your business across search results plays a big role in the digital hospitality you deliver. Read on to learn more.

How can a golf course improve digital hospitality for someone reading their Google map listing?

Manage your Google Business profile with a positive hospitality mindset and you'll elevate your overall digital hospitality.
Gaining an Edge: Unleashing the Power of Leads for Golf Technology Companies

Gaining an Edge: Unleashing the Power of Leads for Golf Technology Companies

Every golf software saas company wants and needs leads to win new customers. This article offers ways to grow leads.
Why Are Golf Courses Leaving foreUP?

Why Are Golf Courses Leaving foreUP?

Learn why more than 100 golf courses left foreUP in 2024. Insight on product feature gaps, customer support, and database challenges included.
Unlocking New Revenue Streams for Your Golf Course: Beyond the Basics

Unlocking New Revenue Streams for Your Golf Course: Beyond the Basics

With renewed demand for golf tee times, golf courses have an opportunity to create expanded revenue through new ideas.

Great new year resolutions for golf course owners and managers

A list of 9 ideas for golf course owners and managers to adopt in the new year.

Want to discuss your course?

Find Mike. We’ll look at where golfers are finding friction and where better Digital Hospitality can help.