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Category: Case Studies

Real golf course results from smbGOLF client work.

One Hole Page, Two Jobs — and They’re Not the Same Job

Your hole page is built to sell tee times, not to help golfers mid-round. Here’s why an on-course tool needs to be a different page entirely — and what it actually has to do.

How a Better Driving Range Page Helped EagleSticks Show Up in Google’s AI-Assisted Results.

Golfer practicing at a driving range alongside Google AI search results featuring EagleSticks Golf Club in Zanesville, Ohio, illustrating how smbGOLF's Hospitality First SEO helped the course appear in AI-assisted search results just 10 days after website improvements.

We improved EagleSticks Golf Club’s driving range page on May 7. By May 17, it appeared in Google’s AI-assisted results. Here’s exactly what we did and why it worked.

Google understood this golf course page in 10 days

On May 17, Google’s AI-assisted result for “best driving range in zanesville” included EagleSticks Golf Club as one of the local practice options.

This is the first edition of the Digital Hospitality in Golf newsletter — and it starts with a 10-day Google visibility win.

Newsletter  ·  Digital Hospitality in Golf

A newsletter for golf courses ready to make hospitality part of every digital touchpoint.

Practical ideas, case studies, measurable wins, and field notes from smbGOLF on how golf courses can answer golfer questions, reduce friction, build confidence, and improve the experience before the first tee.

  • 📬 Every other Wednesday
  • 📈 Real golf course examples
  • 🎧 Audio + video recaps
See what’s in each issue →

Golf’s Leading Voice in Digital Hospitality

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