Reports

Score it. Fix it. Prove it.

Every smbGOLF engagement comes with clear, easy-to-read reports aligned to the work we do — built in bite-sized sections you can review in five minutes or less. You’ll always know how your course is doing online.

Weekly

Weekly Recap, every Tuesday at 7:30 a.m.

Monthly

Google Business Profile Grade Card

Reviews

RAI Snapshot and full RAI Report

Booking

Booking Engine Report

For our golf course clients

The reports that keep you current.

Every Tuesday · 7:30 a.m.

Weekly Recap

A full recap of the previous week, in your inbox before the day gets busy.

  • Website traffic and top pages
  • Booking engine performance
  • Google Search Console highlights
  • New reviews
  • AI-referred traffic
Monthly

Google Business Profile Grade Card

See how your course stacks up against the other golf courses in your county on Google.

  • Graded every month
  • Compared with the other golf courses in your county
Reviews

RAI Report

Your Review Advocacy Index: how golfers really feel, beyond the star average. RAI = % of five-star reviews − % of 1–3-star reviews, from −100 to +100.

  • Free one-page RAI Snapshot
  • What golfers praise and criticize, by theme
  • Side-by-side with nearby competitors
  • Quarterly trends and year-over-year change
Booking

Booking Engine Report

Your conversion rate, where your rounds come from, and how golfers book.

  • Online tee time conversion rate
  • Funnel drop-off by step
  • Round sources and channels

Market research

Reports on the business of golf.

Research from smbGOLF on golf course economics and the golf technology market.

Pricing power

Local Economy Report

Who is looking out for the golf course owner? Know your pricing power with 10+ local data points that affect hospitality businesses.

  • Unemployment trends
  • Local housing and income
  • Hourly wage analysis
  • Local market GDP
  • Golf cost indices
  • Pricing Power Score
Market share

Tee Sheet & Booking Engine Market Share

Who’s winning golf course technology? Market share for tee sheets and booking engines across North American golf courses.

  • Tee sheet market share
  • Booking engine market share

Need custom market research? Explore Coursographics.

Want to see your numbers?

Find Mike. We’ll walk you through what your reports say about your course.