A digital hospitality agency for golf courses
Before anyone reaches your first tee, they’ve checked your Google listing, scrolled your website and tried to book. We design that whole experience, then show you which parts are making you money.
Technology & Data Partner
Growth Partner
Publisher
Host
Why it matters
Google shows last season's hours.
So the golfer calls, or goes somewhere that’s clearly open.
"Book online" sends them to someone else's site.
You pay for the round you should have booked directly.
The frost delay is on Facebook, not your website.
The phone rings all morning anyway.
Digital hospitality closes those gaps.
Core beliefs
01
Your website should be the primary source of truth for every golfer question, every time.
02
Every possible customer should be guided to your website before an app, marketplace or social profile.
03
Most golf course websites are under-optimized, which creates an excellent opportunity for improvement.
04
The tee time booking engine often shapes the golfer’s first real experience with the course.
05
Like professional golfers do. Don’t break the rules. Understand them and make them work for you.
06
A great first impression builds trust and helps overcome an occasional on-property miss.
07
Set goals and refresh your business plan before making major technology changes.
What we do
Fast, mobile-first course sites built to answer questions and push golfers to book with you directly.
Your Business Profile managed and scored against the courses near you, so you show up in maps, search and AI answers.
Fewer taps from interest to tee time, on your site, your Google listing and every place golfers start.
Read what golfers really say, beyond the star average, and turn it into fixes.
A weekly recap every Tuesday, plus monthly Google grades, review and booking reports.
Independent advice on your tee sheet, POS and the tools around them, before you sign the next contract.
smbGOLF Works · Custom solutions, built with AI
We use AI to design and ship small, focused tools for golf courses in weeks, not months. They plug into your website and the systems you already run.
Text-to-Web
One text updates your website.
Teeboxbites
Food and drink orders from anywhere on the course.
Event modules
Leagues, outings and events golfers can find and sign up for.
Handicap calculators
Useful tools that keep golfers on your site.
Schema integrations
Structured data so Google and AI search understand your course.
Have an idea? →
Tell us what you need built.
How we work
01
We grade your Google profile, website and booking path against the courses in your county.
02
We rebuild what’s costing you rounds first, from listing details to a new site.
Reports you get
Every Tuesday, 7:30 a.m.
A full, complete recap of the previous week, in your inbox before the day gets busy.
Monthly
See how your course stacks up against the others in your county.
Reviews
Your course’s Review Advocacy Index: how golfers really feel, beyond the star average.
Booking
Your conversion rate, where your rounds come from, and how golfers book.
Featured work
They needed a great website with custom functionality. We built exactly that.
Plans
Own your truth
Keep your website, reviews, and AI accurate — without adding work for your staff.
About
smbGOLF is led by Mike Hendrix. He reviews golf technology, interviews the people building it, and advises the owners associations whose members buy it. That’s the view you get when you work with us.
Insights
