Two courses. Both 4.2 stars. Very different reviews.
Same average, different story. Get your free one-page RAI Snapshot.
Why a Missing H1 Heading Can Hurt Your Golf Business Online
Missing H1 headings are a common but overlooked SEO issue on golf course websites. Learn why they matter for search rankings, local search, and AI search visibility.
The $35,608 reminder hiding inside your website forms
119 checkouts. 21.25% conversion. Almost no chasing required.
Nobody in the Room Had Booked Their Own Tee Time
At the 2026 PGA Buying Summit in Frisco, Texas, I hosted an education session called “Take Control of Your Digital Story in an AI Age.”
Only one hand went up.
One operator’s question at the PGA Buying Summit exposed something almost every course gets wrong.
One Hole Page, Two Jobs — and They’re Not the Same Job
Your hole page is built to sell tee times, not to help golfers mid-round. Here’s why an on-course tool needs to be a different page entirely — and what it actually has to do.
The Difference Between Data and a Data Dictionary
Why golf course booking engine analytics fall short without a data dictionary and click-level event tracking — and what to ask your vendor for.
How a Better Driving Range Page Helped EagleSticks Show Up in Google’s AI-Assisted Results.
We improved EagleSticks Golf Club’s driving range page on May 7. By May 17, it appeared in Google’s AI-assisted results. Here’s exactly what we did and why it worked.
Your next golfer may be searching from an hour away (Edition 3)
Golfers don’t always search by course name. They search by city, lake, trip, and drive time.
Your Next Golfer May Be Searching From an Hour Away
Many golfers search by city, lake, trip, or drive time before they know a course by name. Here’s why golf course websites should help out-of-market golfers discover, understand, trust, and book.