Digital Hospitality in Golf · Edition 10
A company wants to bring 72 players to your course next spring. Their event planner finds your website on a Tuesday night, fills out the outing form and hits Submit.
The form says “Thanks! We’ll be in touch.”
Then the email goes to an inbox nobody checks anymore. Maybe it belonged to the last golf professional. Maybe it went to spam. Maybe the form plugin broke after an update and nobody noticed.
The planner waits two days, then books the course down the road.
Nobody at your course ever knew the inquiry existed.
The golfer did everything right. The website just didn’t hold up its end.
A Form Has Two Jobs
Every form on a golf course website has two jobs:
- Get the inquiry to the right person, fast.
- Keep a record of it, no matter what happens to job one.
Most course websites only do the first job. When that email doesn’t land, the lead is gone.
Every Lead, Saved Twice
That’s why lead capture is now a standard part of every website smbGOLF builds or rebuilds. We call it Leads.
- Your staff gets the email. Outing, event, membership, pass and email signup forms route to the right person.
- Your website keeps a copy. Every submission is also saved inside the website itself as a permanent record. If an email gets lost, the lead doesn’t.
- It connects to what you already use. Because the contacts live in your website, we can connect them to the email or CRM tool your course already has.
It’s included in our ENHANCE and ACTION websites, and in Woast, our websites for courses that run Toast.
Your website is the front desk that never closes. It should never lose a message.
That is digital hospitality.
Small Idea, Big Payoff
One Text Keeps Your AI Current
Frost delay. Cart path only. Range closed until noon.
If your course uses CourseRev or Sagacity AI to answer golfers by phone or chat, that AI is only as good as its latest information. With Text-to-Web, approved staff text the update from their phone. No app, no login. Within seconds, the AI gives golfers the new answer.
Add a note like “expire 3h” and the AI knows the update is only for today. The website banner and Facebook post are optional, and AI sync is included in the $295/year plan.
New on Golf Course Technology Reviews
Compare opens faster. Tee Sheets and Booking Engines now start with four vendors side by side, and the names operators ask about most are always one tap away.
New on Tech Caddie: TenFore Golf partners with CivicPlus. Jonathan Wride of TenFore Golf and Taylor McCauley of CivicPlus join me to talk about the new partnership, how municipalities can buy the software, and what TenFore is building next, plus how local governments can help protect public golf and green space.
Coming soon: Part 3 of our Tee Time Booking Engine Buyer’s Guide, “Is It Easy to Book?” We’re counting the taps it takes a first-time golfer to book a tee time on 21 booking engines. Catch up on Parts 1 and 2 →
Want to know where your website’s leads are going today?
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Digital Hospitality in Golf is free and comes every other Wednesday. Each issue is one or two ideas your team can use.