Nobody in the Room Had Booked Their Own Tee Time
At the 2026 PGA Buying Summit in Frisco, Texas, I hosted an education session called “Take Control of Your Digital Story in an AI Age.”
Only one hand went up.
One operator’s question at the PGA Buying Summit exposed something almost every course gets wrong.
One Hole Page, Two Jobs — and They’re Not the Same Job
Your hole page is built to sell tee times, not to help golfers mid-round. Here’s why an on-course tool needs to be a different page entirely — and what it actually has to do.