CONTENT · Blog writing + Google posts by smbGOLF
With CONTENT, smbGOLF writes and publishes at least 24 blog posts a year on your website. Each one, along with every event on your calendar, then becomes a post on your Google Business Profile, written for Google, with your photo and a button that sends golfers back to book, sign up or read more.
It runs every night without anyone remembering to do it, and every click is tracked back to the post that earned it.
Why CONTENT exists
Most courses publish little on either. Writing a steady run of useful posts takes time few course teams have, and when a course does publish a blog post or add a league night to its calendar, none of it reaches the Google profile golfers are actually looking at.
That’s a Digital Hospitality gap: your course has things worth saying, but they aren’t being said, or they aren’t reaching where the golfer is standing. CONTENT closes the gap from both ends. We keep your website active with posts written for your golfers, and every new post and event shows up on your Google profile as a post written for Google.
What’s included
About two a month, written by smbGOLF and published on your own website, answering what golfers in your market search for alongside your course news.
Every blog post and calendar event becomes its own Google post, written in your voice from your content. Nothing is ever shared with another course.
Events post with their dates, times, image and a Sign up button, queued about two weeks ahead so a weekly league gets one fresh post a week.
Start by approving each post. Once you trust it, switch to auto-publish and it runs on its own.
No phone numbers, pasted links, hashtags or emoji, and never over the character limit, so posts don’t get rejected.
Every button carries tracking tied to the exact post, connected to your Digital Hospitality reporting.
How it works
Step 1
We write and publish blog posts on your website, at least 24 a year. You keep adding events to your calendar the way you do today.
Step 2
Each night, CONTENT checks your website for new blog posts and upcoming events. There’s nothing to install on your site.
Step 3
The next morning, each new item is rewritten for Google: a strong first line, the details that matter, and one clear next step.
Step 4
Approve it with one click, or let it publish on its own once you trust it. Approved posts go live within the hour.
Step 5
The post goes live on your Google profile, and the visits and bookings it drives show up in your reporting.
What gets posted
Each blog post and each event becomes exactly one Google post on your course’s profile, written for Google rather than copied, using only facts from your own site.
From your blog
A Google-native rewrite of the article, about 100 to 250 words, with its featured image. A strong first line that works before Google’s “More” cut, then the details, then one clear next step. Exact rates are left out in favor of your current pricing page.
Button: Learn more, to the article
From your events calendar
The event title, start and end time as your calendar shows them, the event image, and a short write-up. Each event is queued about two weeks before it starts, and recurring events are reworded each week so they never read the same.
Button: Sign up, to your registration link, or Learn more, to the event page
Control and safeguards
Every post is checked before it publishes: copy present and under Google’s limit, secure button links, events that haven’t ended, and a verified profile. Every publish is logged with its time and a link to the live post.
Default
Finished posts wait in your queue until someone approves them. Approved posts go live within the hour. Skip any post and it will never publish.
Once you trust it
Finished posts go live within about an hour with no human step. Only finished copy can auto-publish; a draft never goes live on its own.
Never late
An event that ends before approval is closed out automatically, and a post that fails a check is held with a note explaining why. If Google rejects a post, you hear about it.
Measurement
Google doesn’t report clicks on post buttons, so CONTENT measures them on your own website. Every button carries tracking codes tied to the exact post, and your GA4 records each visit and what the golfer did next.
See which posts sent golfers to your site and whether they booked a tee time, filled out a form or kept browsing.
Search and Maps views, calls, direction requests, website clicks, bookings and messaging clicks for your Google profile, refreshed every three days.
CONTENT results flow into your Digital Hospitality reporting, alongside the rest of your website and Google activity.
Pricing
Built by smbGOLF
Included
Part of every website we build
Golf courses on a website built by smbGOLF get CONTENT as part of their website plan.
Managed by smbGOLF
Included
Even if another vendor built it
If smbGOLF manages your golf course website but a different vendor built it, CONTENT is included too.
On its own
$595/yr
For golf courses and small businesses
Only want CONTENT? Add it on its own. It’s a great addition to AWARE, which keeps your Google Business Profile accurate while CONTENT keeps it active.
Pairs with AWARE ($895/yr)
FAQ
What is CONTENT, in simple terms?
CONTENT is smbGOLF writing and publishing at least 24 blog posts a year on your website, then turning every one of those posts, and every event on your calendar, into a unique post on your Google Business Profile. It runs nightly on its own and tracks what golfers do with each post.
Do we have to write anything?
No. smbGOLF writes the blog posts and publishes them on your website. Your team keeps adding events to your calendar the way it does today, and CONTENT handles the rest.
Do we have to install anything on our website?
No. CONTENT reads your website’s blog and events calendar from the outside. It works with WordPress blogs and The Events Calendar today, and support for more event systems is being added.
Will posts go live without our approval?
Not unless you want them to. Every course starts on approval, so nothing posts until someone approves it. Once your first posts look right, you can switch to auto-publish and go hands-off.
Are the Google posts copied from our blog?
No. Each one is rewritten for Google in your course’s voice, using only facts from your own website, with no invented details, prices or claims. Every post is unique to your course and never shared with another course.
How do we know it’s working?
Every post button carries tracking tied to that exact post, so your GA4 shows the visits and bookings each post drives. Your Google profile results, such as views, calls, direction requests and website clicks, are reported alongside it.
How much does CONTENT cost?
CONTENT is included in the websites smbGOLF builds for golf courses, and in golf course websites we manage that were built by another vendor. For golf courses and small businesses that only want CONTENT, it’s $595 a year, and it’s a great addition to AWARE.
Find Mike. We’ll show you what CONTENT would publish for your course.
