ChatGPT Business Profiles · by smbGOLF
smbGOLF claims, verifies and manages your golf course’s business profile in ChatGPT, so the details golfers see there are yours, accurate and current.
Your website stays your course’s source of truth. We make sure Google and now ChatGPT tell the same story it does.
What changed
In November 2026 OpenAI opened Businesses in ChatGPT. Owners and the people they authorize can now claim the profile ChatGPT shows for their business, keep the information up to date, and see how often ChatGPT mentions them and sends people to their website.
Most golf courses haven’t claimed theirs yet, and an unclaimed profile is one you don’t control. It’s the same Digital Hospitality lesson as Google Business Profile: the golfer’s experience starts long before they arrive, and every place they look should tell the same, current story.
For the golfer
Accurate hours, amenities, contact details and a direct path to your website and tee times.
For the course
A verified, claimed profile, plus insight into how often ChatGPT mentions you and sends golfers to your site.
For your staff
smbGOLF handles the claim, verification and upkeep alongside your website and Google profile.
What we do
We locate your course’s existing ChatGPT listing and file the claim on your behalf, so a stranger or an old vendor can’t.
We walk your team through the business check (phone, email or website domain) and the one-time identity check, then get you added as the owner.
Hours, amenities, restaurant, contact and booking details in ChatGPT match your website and Google Business Profile, word for word where it matters.
Season changes, new hours and new amenities get updated in ChatGPT when they change on your website, not months later.
Mentions, website clicks and the topics golfers ask about, added to the reporting you already get from smbGOLF.
Where OpenAI makes it available for your course, we set up and review the agent that answers golfers’ questions using your own information.
Pricing
AWARE clients
Included
Part of AWARE, $895/yr
AWARE already keeps your Google Business Profile and schema accurate. Your ChatGPT profile is now part of it: claim, verification, updates, and ChatGPT mentions and clicks in your reporting.
Toast POS courses
Included
With every Woast website
Your Woast site launches with your ChatGPT profile claimed, verified and matched to the site and your Google Business Profile.
New websites
Included
With every smbGOLF custom build
We claim and set up your ChatGPT profile as part of launch, so ChatGPT tells the same story as your new website from day one.
FAQ
What is a ChatGPT business profile?
It’s the listing ChatGPT uses when people ask about your business. Since November 2026, owners and the people they authorize can claim it through OpenAI’s Business Hub, keep the information current and see how often ChatGPT mentions them and sends people to their website.
Does claiming it cost anything from OpenAI?
Not today. OpenAI lets businesses claim and manage their profile for free during the beta. For smbGOLF clients, the claim, verification, setup and upkeep are included with AWARE, Woast websites and custom website builds.
Will claiming our profile put us at the top of ChatGPT?
No one can promise that. OpenAI says ChatGPT keeps making its own recommendations and claiming doesn’t guarantee placement. What claiming does is make sure the information ChatGPT has about your course is yours and correct, which is what golfers need to choose you.
What do we have to do?
Very little. Someone at the course may need to answer a verification call or text on your main number, or we verify through your website domain. The person who manages the profile also completes a one-time identity check. We handle everything else.
Is this the same as Google Business Profile?
It’s a separate listing on a separate platform, but the job is the same: accurate, current information wherever golfers look. We keep your website, Google Business Profile and ChatGPT profile telling the same story.
What will we be able to see?
ChatGPT shows mentions of your course, clicks to your website and the topics people ask about, over the last 28 days, once there is enough activity to report. OpenAI does not share individual conversations.
How much does it cost?
It’s included. Every AWARE plan, Woast website and smbGOLF custom website build includes claiming, verifying and maintaining your ChatGPT business profile. Not on one of those yet? Find Mike and we’ll walk you through the options.
Find Mike. We’ll check whether your course’s ChatGPT profile has been claimed and what it says about you today.
