Golf course websites built for operators using Toast.
smbGOLF builds golf-specific websites that support Toast-powered clubhouse, restaurant, catering, event, gift card, marketing, and POS workflows — while helping the website become the primary source of truth across tee times, dining, Google, Maps, AI search, staff communication, and the golfer’s full digital journey.
The modern golf operation needs one connected source of truth.
Food & beverage, clubhouse dining, tables, online ordering, catering, events, gift cards, marketing, and payments.
Tee sheet, dynamic pricing, booking workflows, golfer CRM, and golf-specific revenue management.
The golf website layer that brings the customer journey together under one brand, one content strategy, and one Digital Hospitality framework.
Toast powers the transaction. The website needs to drive discovery, trust, and action.
Toast can support important moments inside the clubhouse, restaurant, event, and payment experience. But golfers still need a clear path to find those experiences, understand what is available, and take the next step. That is the job of a golf-specific website built around the full customer journey.
Restaurant and clubhouse visibility
Highlight menus, dining hours, online ordering, turn house options, table experiences, gift cards, and special events in places golfers can actually find them.
Golf-specific conversion paths
Connect the website experience to tee times, outing inquiries, event forms, catering requests, leagues, memberships, passes, lessons, and pro shop activity.
Better search and AI discovery
Use golf course schema, local SEO, GBP alignment, and structured content so Google, ChatGPT, Gemini, and other discovery platforms understand the operation.
A golf website layer designed around Toast-powered operations.
We build the public-facing website experience around the systems the course already uses. Toast can power the clubhouse and F&B workflows. Sagacity Golf can support the tee sheet and golfer management experience. smbGOLF brings those pieces together with a website built for golf operations.
Toast-supported website experiences
We can structure the website to support Toast POS, Toast Tables, Toast Online Ordering, Toast Catering & Events, Toast Gift Cards, Toast Marketing, restaurant menus, clubhouse dining, special events, and pro shop retail messaging.
Sagacity Golf tee sheet integration
For facilities using Sagacity Golf, smbGOLF can help present tee time booking, dynamic pricing, golfer CRM, and golf revenue workflows as part of one clean digital experience instead of a collection of disconnected systems.
OpenTab for Golf
OpenTab lets golfers open and close tabs on the course from their phones.
For the first time, you can finally run tabs on your course. Beverage carts spend hours each shift just running payments. This slows down pace of play, and creates an opportunity for a better golfer experience. With OpenTab, golfers can open a tab at your course right from their phone, and can even assign their tab to a cart. Beverage carts will add items to golfers’ tabs just like they would at the bar, but instead of needing to manually settle up at the end of the round, all a golfer has to do is close out on their phone.
How does it work?
Golfer Opens a Tab
Golfer taps on the NFC tag in their cart, confirms their payment method and opens their tab.
Beverage Cart Adds Items
When a golfer orders a drink on the course, the beverage cart attendant adds the item to the golfer’s tab just like they would inside.
Golfer Closes Out
When the golfer finishes their round, all they have to do is swipe across their screen to close their tab.
No transaction fee skimming from smbGOLF.
smbGOLF does not participate in merchant processing or payment collection. Our website work is built around flat subscription agreements with operators. Orders, gift cards, event payments, and other Toast-powered transactions continue to flow through the operator’s Toast environment.
WordPress flexibility, built around Toast-powered golf operations.
Woast comes from WordPress + Toast. It is smbGOLF’s approach to building golf course websites for operators who want the flexibility of WordPress while supporting the Toast-powered workflows that matter inside the clubhouse.
Platforms like Joomla, Wix, Squarespace, and many legacy golf website systems can work for basic pages, but they often limit the kind of custom experiences golf operators need: dynamic menus, structured data, custom plugins, booking paths, alert systems, event workflows, tracking scripts, and deeper Digital Hospitality features.
With WordPress, smbGOLF can build a more flexible website layer that connects the public-facing customer journey across Toast, tee times, dining, events, Google Business Profile, schema, AI search, and day-to-day golf course communication.
WordPress foundation
Open, flexible, and built for custom development. WordPress gives smbGOLF the ability to create custom plugins, structured content, tracking, schema, and operator-specific workflows.
Toast-supported workflows
The website can support Toast Online Ordering, Toast Tables, Toast Catering & Events, Toast Gift Cards, Toast Marketing, clubhouse dining, pro shop retail, and F&B promotions.
Digital Hospitality experience
Golfers should be able to find answers, book, order, inquire, buy, and understand what is happening at the course without feeling like they are jumping between disconnected systems.
The website should do more than look good.
A golf course website should help golfers make decisions, help staff communicate faster, help Google understand the business, and help AI platforms answer questions correctly.
Google Business Profile alignment
We help align the website, booking paths, menu content, facility details, and local search signals with the course’s Google Business Profile.
Schema and AI discovery
We add structured data for the golf course, restaurant, events, menus, offers, videos, FAQs, and key business information where appropriate.
Text-to-Web alerts
Staff can publish fast website alerts for frost delays, cart rules, closures, weather updates, kitchen specials, event reminders, and other operational changes.
Flexible options for golf course operators using Toast.
Woast packages combine WordPress flexibility with Toast-supported golf course workflows. Start with a simple website foundation or expand into a full Digital Hospitality system with custom features, schema, Google Business Profile management, and Text-to-Web capabilities.
Tier 1: Woast Essential
A fast 10-page golf website foundation for operators that need a clean, modern front door.
- 10-page website structure
- One custom Toast-supported website feature
- Golf course schema on the homepage
- Core pages for golf, dining, events, and contact
- No Google Business Profile management included
Tier 2: Woast Core
A deeper website system for courses ready to connect more of the golf and clubhouse journey.
- 16-page custom golf website
- At least two Toast-supported custom features
- Golf course schema on up to 6 pages
- Text-to-Web alert engine
- Expanded Toast, dining, event, and tee time pathways
Tier 3: Woast Truth
A full Digital Hospitality system for operators who want ongoing visibility, search, and local presence support.
- Unlimited pages
- Unlimited schema integrations
- Full-service monthly Google Business Profile management
- Text-to-Web alert engine
- Expanded API-supported website capabilities
Package details may vary based on the course’s current website, Toast configuration, tee sheet provider, content needs, and approved integration path.
Some of the most important website content is invisible to golfers.
A great golf course website has to answer questions on the page, but it also needs to explain the business behind the scenes. That is where structured data and golf course schema matter.
smbGOLF adds machine-readable details that help search engines, map platforms, and AI systems understand the course, the restaurant, the tee time experience, events, offers, amenities, and the real-world business behind the website.
{
"@type": "GolfCourse",
"name": "Example Golf Club",
"amenityFeature": [
"Tee Times",
"Clubhouse Dining",
"Online Ordering"
],
"hasMap": "Google Business Profile URL"
}Read by systems like
Simplified example shown for illustration. Actual structured data can be far more detailed based on the page, the facility, and the systems being supported.
Your website should be the primary source of truth for every question, every time.
That belief sits underneath every Woast website. Golfers should not have to piece together answers from a third-party marketplace, an outdated PDF, a forgotten Facebook post, a menu screenshot, or a booking engine that only answers one part of the journey. The golf course website should be the place where golfers, Google, AI tools, Toast workflows, tee sheet systems, staff, and sales teams can all find the clearest version of what is true.
Rates, tee times, hours, menus, events, memberships, outings, lessons, range details, and policies.
Google Search, Maps, AI answers, social posts, emails, text messages, and direct website visits.
Toast, Sagacity Golf, forms, booking links, menus, alerts, analytics, and structured data.
Not just at launch. A website should stay accurate as the golf operation changes day by day.
Websites built by smbGOLF are not just digital brochures.
They are a foundational piece of the business. The website hosts nearly everything about the golf course and becomes the digital property that golfers, staff, search engines, map platforms, AI systems, and industry partners reference when looking for trusted information.
Google, Bing, PGA, Apple, ChatGPT, Claude, and other systems are all looking for clear, consistent, structured answers. Woast websites are built around that reality.
Golf AI, operations, and technology strategy
Mike Hendrix speaks and advises on AI, golf operations, technology adoption, structured data, and the changing way golfers discover and choose where to play.
Text-to-Web: real-time communication for golf operations
Frost delays, cart rules, closures, food specials, and event updates should not be trapped in one channel. Text-to-Web helps courses keep the website current.
Your next golfer may be searching from an hour away
Golf course websites should answer the questions golfers ask before they know the course by name, supporting search, AI discovery, trip planning, and destination demand.
Best-of-breed systems should not create a disconnected customer experience.
Built for golf, not generic hospitality
Golf has tee times, leagues, outings, members, public play, frost delays, cart rules, tournaments, range programs, and clubhouse dining. The website has to understand all of it.
Flexible tracking and schema
We support header scripts, analytics, conversion tracking, JSON-LD schema, and other search-readiness elements that many rigid website systems make difficult.
One brand experience
The golfer should not feel like they are jumping between unrelated systems. smbGOLF helps make Toast, Sagacity, forms, menus, and booking paths feel connected.
Ready to build a better golf website around Toast?
Tell us a little about your golf course, your current website, and how you are using Toast. We’ll help you understand the right website path and what it would take to launch.
Toast, Sagacity Golf, and other product names are property of their respective owners. smbGOLF builds golf course website experiences that support and connect the systems operators use.