PGO Fall Conference · York, Pa.
This is
Digital
Hospitality.
Thanks for stopping by the smbGOLF table. Golfers have to find you before they can book you, and you need to know what’s working. We help golf courses do all three: be found, make booking easy, and measure what matters.
Master Minds #1
Technology & AI Town Hall
Tuesday, Oct. 6 · 11:00 a.m.
Out Door Country Club
This one’s a conversation, not a presentation. Mike will ask the room about the technology you’ve chosen: your tee sheet, your POS, your website, the AI tools you’ve tried. What made you pick it, and why do you like it (or not)? Bring your questions and your opinions.
Golf Business LIVE: Mike Hendrix with NGCOA’s Jay Karen
NGCOA CEO Jay Karen and Mike sat down at the Golf Inc. conference in Hilton Head for an on-location episode of NGCOA’s Golf Business LIVE.
Find, book, measure
Be found.
Before golfers choose where to play, they have to find you.
Google Business Profile · AI search · Local search · Reviews
Make booking easy.
Your website should help golfers quickly answer and buy.
Website strategy · Direct booking · Subscriptions and more · Mobile experience
Measure what matters.
If you can’t measure the journey, you can’t improve the outcome.
Google Analytics · Booking conversion · Demand data · Guest sentiment
Start with something free
Free RAI Snapshot
Two courses can both show 4.2 stars and have very different reviews. Get a one-page look at the balance of your course’s Google reviews.
Digital Hospitality in Golf
One or two ideas every other Wednesday on how golf courses can serve golfers better online. Free to sign up.
Want to discuss? Find Mike.
At the table, at the Town Hall, or after the conference.
Mike Hendrix · Founder, smbGOLF · Technology advisor to the PGO · mike@smbgolf.com